Marie Jourdren is a creative director. Along with a reflection on interactivity and the “acting audience,” she imagines and leads the creative work on Alice, The Virtual Reality Play. Mathias Chelebourg is a French writer and director. Naturally drawn to technological challenges and the opportunities that emerging media represent, in the past few years he has become very passionate about 360° experiences, augmented reality, and interactivity, with a view to make the most of their storytelling potentials.