Bus Roots VRV
About
WORLD PREMIER
Bus Roots VRV is an eco-mobile creative studio housed in a truck that reimagines a greener future for our cities and playgrounds. The audience uses their cell phones to view the bus in augmented reality mode, allowing them to watch local plant and animal species take flight. Once inside the bus, viewers find themselves in a city square, where they are able to increase the green footprint on the city—as the green space increases, so does the quality of life.
Marco Castro Cosío
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Marco Castro Cosío graduated from the Interactive Telecommunications Program (ITP) at NYU and has worked as a curator of exhibitions and art festivals in New York and Mexico. He was director of the MediaLab at the Metropolitan Museum of Art. His work on Bus Roots seeks to green the roofs of urban buses with lush gardens. Cosío contributed to the UN series Rio +20, spoke at the TEDx conference in Cape May, NJ, and was a TED speaker in residence. He is currently a research fellow at the Brown Institute for Media Innovation, based at the Columbia University School of Journalism, and an artist in residence at the NYU-Poly incubator.