Deepening Your Brand With Experiential Storytelling
Companies are investing in innovative virtual reality and other immersive technologies that allow consumers to interact with their brands and forge meaningful bonds. Panelists will highlight the top VR trends in advertising, discuss the importance of audience engagement vs. brand awareness, and share how creating authentic and personal experiences that engage the consumer with lasting relationships is ushering in a branding revolution.

10/8, 11:30-12:30
Linda Boff (Moderator) - VP & Chief Marketing Officer, General Electric
Linda Boff is GE’s chief marketing officer leading all global marketing, brand, sponsorship, and customer experience for the company. In her role, Boff is focused on GE’s transformation to a digital industrial company, leading industry with software-defined machines and solutions that are connected, responsive, and predictive.

Previously, Boff was GE’s executive director of global brand marketing. She also served as CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising, and communications, including senior roles at Citigroup, the American Museum of Natural History, and Porter Novelli.

Boff is a 2016 Matrix Award winner, 2014 AWNY Changing the Game Award winner, and 2012 Media Maven. She is on the board of Partnership with Children, an NYC-based organization that provides social support to hard-to-reach school children. Boff is also on the Ad Council’s Executive Committee and is a member of Marketing 50."

Kevin Cornish - Founder, Moth & Flame vr
Kevin has established himself as a leader in directing high-end, cinematic VR. He has worked with talent ranging from Taylor Swift to Karlie Kloss and Coco Rocha, as well as brands ranging from MTV, AT&T and AMD. His piece, Believe VR, was a first-of-its-kind cinematic VR experience that used gaze-activated technology to put the viewer inside a live action scene. It received much acclaim in the VR community, described by HuffPost as “groundbreaking” and “visionary.” He is a regularly recognized innovation leader in the space having spoken and presented at SXSW, VRLA, GDC, and Stanford. His work will be featured at the Future of Storytelling Summit this fall. Before launching Moth+Flame, he worked as VP of Production for 8 years at RKO Pictures where he oversaw the production of movies ranging from $12-30M and worked with a long list of A-list talent. Kevin is a graduate of Wesleyan University.

Rachel Holbrook - Global Head of Production, Airbnb
Rachel Holbrook helps global brands bring their creative vision to life through dynamic and emotional storytelling. She is a strategic thinker and executor of complex global, marketing campaigns.

Ari Kuschnir - CEO and Executive Producer, m ss ng p eces
Ari has been leading, advising, and completing creative projects that matter to him, as well as the community since 2005 with m ss ng p eces. Ari has collaborated with some of the world's leading artists, agencies, brands and organizations pushing the boundaries of what's possible through radical, never-been-done-before projects in video, interactive video, and virtual reality.

Resh Sidhu - Creative Director, VR, Framestore
Resh Sidhu is the award-winning creative director of virtual reality within Framestore's VR Studio, based in New York. She uses creative direction, storytelling, and conceptual ideation to help lead the growing VR team in creating groundbreaking work for clients. Her work has received industry-wide recognition, with recent wins at Cannes Lions, the Webby's, the FWA, the Campaign Big Awards, BIMAs, Design Week, and AB Creative Showcase.

Jason Snyder - Chief Technology Officer, Momentum
Jason Alan Snyder is an inventor, technologist, futurist, and marketer. In his role as chief technology officer of co-creation agency Momentum Worldwide, Snyder collaborates with creative, strategy, business leadership, and production talents, offering insights into emerging technologies that amplify experience and engagement. He developed a large intellectual property portfolio that includes foundation patents for many geolocation, image recognition products and mobile services such as Google Glass. Snyder also invented Luci, the solar lantern designed to fight energy poverty globally. The popular and award-winning product is a lightweight, inflatable, waterproof, collapsible, and durable LED lantern with a solar powered battery.