Sat. 10/7, 12:30pm–1:30pm
PANELISTS: Andrew Peters, Creative Director, The Brand Experience; Abbie Baehr, SVP & Director of Strategy, Momentum; Mark Harris, Technical Director, Second Story

MODERATOR: Albie Hueston, Creative Director, Experiential, Refinery29

This conversation will explore how companies are investing in immersive storytelling techniques that allow consumers to forge meaningful and lasting bonds with brands. Panelists will highlight the top trends and challenges in experiential marketing, discuss the importance of audience engagement vs. brand awareness, and share how new technologies--including virtual and augmented reality--are being used to usher in a branding revolution.