FoST For Good
New technologies and social media are enabling nonprofits, NGOs, and other humanitarian organizations to more creatively tell their stories and rally people around their causes. Leaders from the social impact space will discuss best practices for telling more empathic stories that impact audiences and lead to real and lasting change.

10/8, 5:30-6:30
David Fenton (Moderator) - Chair, Fenton David Fenton founded the Fenton communications firm in 1982 to work on environmental protection, human rights, and public health. Fenton has offices in New York, Washington, DC, San Francisco, and Los Angeles.

Abigail Finck - Brand & Marketing Manager, Global Nomads Group
As brand and marketing manager, Abigail Finck currently works to ensure that Global Nomads Group's offerings, brand, and impact are effectively communicated and celebrated. As the team’s resident storyteller, she has been instrumental in building GNG's marketing strategies and has managed several youth media initiatives that have taken her across the country and around the world, from high schools in New Jersey to the highlands of Peru.

Whether it is Syrian refugees living in Lebanon, young people facing extreme poverty across the world, or the viral KONY 2012 campaign, Finck uses firsthand accounts to help others connect in a much deeper way, empathize with one another, and better understand our common humanity.

Daanish Masood - BeAnotherLab/ UN
Daanish Masood is an investigator at BeAnotherLab, a transnational interdisciplinary group that uses art, science, and technology to promote empathy and perspective-taking among diverse communities, thereby facilitating shared civic action across identity faultlines. BeAnotherLab uses VR, neuroscience, embodiment, and storytelling to allow users to experience the subjective perspective of another. Masood also serves at the UN’s Department of Political Affairs, focusing on the Middle East. Since 2014, he has been an MIT research affiliate in Arts, Culture, and Technology. Previously, he worked for a UN initiative that pursues experimental approaches to investigating the role of identity in violent conflict.

Joanne Sprague - Marketing Program Manager & Social Progress, Facebook
Joanne Sprague leads marketing programs for social progress at Facebook. Her work focuses on maximizing Facebook’s positive impact as a company and a community through initiatives ranging from making the platform more effective for nonprofits to leveraging VR as a medium for empathy and connection. Prior to Facebook, Sprague ran a nonprofit startup called Friendfactor that helped non-LGBTQ people become allies for LGBTQ equality in their communities.

Will Villota - Vice President & Brand Marketing, Conservation International
As vice president of Brand Marketing at Conservation International, Will Villota oversees the brand's creative and digital teams, as well as the award-winning Nature is Speaking campaign. He recently produced Conservation International’s first virtual-reality film, Valen’s Reef, a touching and immersive story that shares the wonder of some of Earth’s most beautiful reefs through the eyes of West Papuan fisherman-turned-coral-reef-scientist Ronald Mambrasar and his eight-year-old son, Valen. Earlier in his career, Villoto held senior leadership positions with large global brands, including Adidas and Yahoo!, before pivoting to the nonprofit sector. Before joining Conservation International, he helped the Bonneville Environmental Foundation launch the first “off-the-shelf” water offset, led customer acquisition for the energy-efficiency nonprofit Clean Energy Works, and served as CMO of the Brady Campaign to Prevent Gun Violence.