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Honda: Music From Every Angle
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In this spot for the new 2016 Honda Civic directed by Ray Tintori, the fresh musical stylings of Moses Sumney are brought to life in a one of a kind VR/360-degree viewing experience. Set in a stark industrial warehouse, the Los Angeles–based musician freely improvises, dancing in the background, providing harmonizing vocals in the foreground, and tapping the 2016 Civic percussively in between. For this soulful folk song “Everlasting Sigh,” he looped live vocals and sounds in real time, which are accompanied by a hypnotic visual experience that features many Moses Sumney’s. Every time Sumney records a loop, the video of him recording that audio stays in the space, looping as well, or dropping out when the track drops out. This VR/360-degree experience effectively allows viewers to take in music from every angle, following the musician around the room as he performs.

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Honda: Music From Every Angle
Ray Tintori & Drew Houpt
, M ss ng P ece s
Ray Tintori’s work synthesizes fantasy and reality to create emotionally visceral and visually playful worlds where extraordinary spectacle, characters, and creatures come to life. His breakthrough music video work for MGMT (“Time to Pretend,” “Electric Feel,” and “Kids”) catapulted him into creating high-profile videos for The Killers, Chairlift, and The Cool Kids. Tintori has also made talked-about commercials for Intel, Johnsonville & ESPN, as well as the YouTube Music Awards, which he co-directed with Spike Jonze and Chris Milk.

Drew Houpt is an independent producer based in Brooklyn. For over ten years, he was the head of operations at Mike Zoss Productions, Joel and Ethan Coen’s Tribeca-based production company. During that time he worked on the Academy Award–winning No Country for Old Men and the Academy Award–nominated A Serious Man and True Grit. He served as Associate Producer on the Coens’ Grand Prix–winning Inside Llewyn Davis and Alejandro G. Iñárritu’s Academy Award–winning film Birdman: or The Unexpected Virtue Of Ignorance.