Social Media: From 140 Characters to 360 Degrees
About
Today’s creatives are finding increasingly innovative ways to craft authentic, inspirational, and engaging stories via social media. Discover opportunities for creating new types of viral stories and their potential to engage audiences across platforms.

10/7, 3:30-4:30
BUY
Panelists:
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Katherine Oliver (Moderator) - Principal, Bloomberg
Katherine Oliver is a principal at Bloomberg Associates, an international philanthropic consulting firm founded by former NYC Mayor Michael Bloomberg. In her position overseeing the media and technology portfolio, Oliver helps cities harness the power of media and technology to improve government services, and advises them how to attract and promote businesses to support economic growth in these sectors. Prior to joining Bloomberg Associates, Oliver served as Commissioner of NYC's Mayor's Office of Media and Entertainment from 2002–2013, helping to generate direct spending of $7.1 billion annually in the entertainment sector and supporting a growing tech industry employing over a quarter million people.

Bridge Bogee - Head of Social Media, Getty Images
After graduating from Spelman College, Bridge Bogee moved to New York City to work as a production assistant for MTV Radio. In this capacity, she interviewed a who's who of Hollywood and music industry A-listers and rose up the ranks to producer for MTV Radio and contributing reporter for MTV News. Bogee left MTV to pursue a legal education at Rutgers School of Law - Newark and simultaneously contributed to AOL Blackvoices as the site's lead entertainment blogger. After graduating from law school, Bogee joined SocialPeople.TV, a hybrid agency specializing in marketing, PR, and social media strategy. In this capacity, she was the project manager for social media for the 53rd and 54th annual Grammy Awards. Bogee has edited and written social media governance and compliance policies and helmed business development and overall social media strategy for several of the firm's high-profile clients. In 2012, she joined Chrysler Group LLC as Digital Marketing Manager for the Northeast Region. In this capacity, she oversaw the region's digital strategy and consulted for over 300 dealers. In 2016, Bogee joined Getty Images as head of social media globally.

Karl Lieberman - Executive Creative Director, Wieden+Kennedy New York
Karl Lieberman is the executive creative director and creative head of Wieden+Kennedy's New York office. Working alongside Managing Director Neal Arthur, Lieberman is responsible for WKNY's 12+ brands and its 200+ employees.

Well before that, he graduated from the University of Delaware in 1999 with a BFA degree and made the mistake of pursuing a career in advertising. Since then, Lieberman has somehow managed to stay employed working as an art director, a copywriter, a CD and now an ECD. In 2006 he co-created “The Most Interesting Man in the World” campaign for Dos Equis that ran for a decade and helped triple the brand’s business. In 2010 he penned and later creative-directed the P&G “Thank You, Mom” Olympics campaign that was named one of the most successful P&G Olympics marketing campaigns ever, winning an Emmy in 2012. And in 2015 – in hopes of connecting a struggling brand back to its roots – Lieberman helped bring back “The Colonel” for Kentucky Fried Chicken in a surprising and bizarre way that actually helped spark a strong turnaround for the brand.

Over the years, Lieberman has worked on brands that include: Nike, Bud Light, Delta, ESPN, Jordan Brand, Old Spice, Sprite, Spotify, Target, Volvo and Facebook, and had the humbling pleasure of working alongside cultural icons like Mark Zuckerberg, LeBron James, Howard Stern and the guy who does the voice-overs for those herpes ads.

Lieberman has been fortunate enough to have his work added to the permanent collection of MoMA, been awarded Titanium, Gold, Silver and Bronze Cannes Lions and has received a handful of Effies for effectiveness. The work he has helped create has been covered or referenced in media outlets that include The New York Times, Forbes, Fortune, The Wall Street Journal, Fast Company, Saturday Night Live, The Onion, The Daily Show, The Tonight Show, The Today Show, ESPN, Sports Illustrated, Esquire and others.

When he’s not making advertising, Karl’s living in Park Slope with his two children Edie & Ray, and his wife Amy of 15 years.

Ian Schafer - CEO/Founder, Deep Focus
A trailblazer who saw the potential of digital and the opportunities it offered for advertising, Ian Schafer founded Deep Focus in 2002. In 2007, he was named an Advertising Age Media Maven, and in 200, he was included on the list of Adweek’s Young Ones. Schafer previously served as Vice President of New Media at Disney’s Miramax Films.

Recognized by the Shorty Awards as Best CEO with a Social Media Presence, Schafer is known for his unique perspective on everything from new technology and shifts in consumer culture and media consumption to traditional marketing and advertising.

Delaney Simmons - Director of Social Media, WNYC
Delaney Simmons is the director of social media for WNYC Studios, America's most listened-to public radio station. She is the lead social media and digital strategist for award-winning radio programs and podcasts, including Radiolab, More Perfect, 2 Dope Queens, On the Media, Death Sex & Money, Snap Judgement, Alec Baldwin's Here's the Thing, and more.

Simmons is responsible for content development, analytics, and engagement on all social platforms, established and emerging, focusing on building strategies to complement​ the radio and podcast experience.