Advertising is the economic engine that has underwritten much of the content we see. As digital content changes how people consume media, traditional advertising models are being threatened. Joe Marchese, Fox Networks' President of Advanced Advertising and the Founder and former CEO of true[X], is a world leader on how advertising is evolving in today's digital world. Instead of the buckshot approach used in the past, Joe explores how new digital tools can target consumers with strong content that truly engages them. So tomorrow, when you engage with one great ad instead of watching a terrible ad dozens of times, you'll have Marchese to thank. At FoST, he'll show you how to be a part of this advertising revolution.