Joel Beckerman
Founder & Lead Composer, Man Made Music
Biography
Hailed as “equal parts Philip Glass and Don Draper” by Details magazine, Joel Beckerman is a pioneer of sound and music and its transformative power. He is an award-winning composer, producer, and arranger as well as the founder of Man Made Music, a company specializing in sonic branding, and the author of The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy. Joel has created original scores for more than fifty television programs and has developed signature sonic branding identities for global giants such as IMAX, Disney, AT&T, and Southwest Airlines. He has also worked with John Legend, will.i.am, Moby, OK Go, Morgan Freeman, and the composer John Williams. Joel’s thought leadership in innovation through music and sound has been featured in the Wall Street Journal, Fast Company, Billboard, Hollywood Reporter, Spin, and more.
Joel Beckerman
Founder & Lead Composer, Man Made Music
The Inescapable Influence of Sound

In this interactive three-part workshop, you’ll unlock the secrets of one of the most powerful storytelling tools we have: sound and music. In individual and group exercises, you’ll learn about the music curation and creation strategies that are used to change people’s behavior, moods, and emotions in an instant—and then put these strategies into practice yourself.