Marc Mathieu
CMO, Samsung Electronics America
Biography
Marc Mathieu is a storied marketing veteran known for developing talent, digital innovation, and driving big ideas across the business. As CMO of Samsung Electronic America, he leads US–based marketing across all lines of the company’s business. He also leads the Global Marketing Center of Excellence, designed as an incubator for marketing innovation and excellence across the company.

Prior to joining Samsung, Mathieu served as senior vice president of global marketing at Unilever, where he launched the "Crafting Brands for Life" campaign and drove the company's global marketing strategy. He also served as senior vice president of Global Brand Marketing at Coca-Cola, where he is credited with branding Coke's turnaround with the "Open Happiness" strategy and the "Coke Side of Life" global campaign.
Marc Mathieu
CMO, Samsung Electronics America
A 360-Degree Revolution

Watch Marc's 360-film Here

Samsung has been leading a revolution in immersive storytelling since 2014, when it introduced the first mobile-powered VR headset. Chief Marketing Officer Marc Mathieu believes that storytelling is a democratic right, and that everyone should have the tools to shape, create, and share VR—also known as “the greatest empathy tool of our time.” In order for any medium to create change, a critical mass must be reached. We are living in a time of unprecedented technological advancement, but we must remember that content has always been the driving force behind any new storytelling new medium. With the doors open to a large number of people—from award-winning directors to household tinkerers—what will stories of the future look like? It’s up to us to find out.