Matt Adams
Cofounder, Blast Theory
Biography
Matt Adams cofounded Blast Theory, an artists’ group making interactive work, in 1991. Blast Theory is renowned for its multidisciplinary approach, using new technologies in theater, games, and visual art. The group has collaborated with scientists at the Mixed Reality Lab at the University of Nottingham since 1997. Blast Theory has shown work at the Venice Biennale, the Sundance Film Festival, and at Tate Britain. Commissioners include Channel 4, the BBC, and the Royal Opera House. The group has been nominated for four BAFTAs and has won the Golden Nica at Prix Ars Electronica.
Matt Adams
Cofounder, Blast Theory
SPEAKER FILM
Matt Adams — Smart Stories
Matt Adams — Smart Stories

Artist Matt Adams's work playfully explores the storytelling potential of new technologies. His present fascination is big data. How will stories be influenced by our ability to learn personal details about our audiences? What are the limits of personalization?