Michael Ventura is the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world's largest and most important brands—from Johnson & Johnson, Pantone, and Adobe, to the TED Conference, Delta Airlines, and The Daily Show. Ventura has served as a board member and adviser to various organizations, including Behance, the Burning Man Project, Cooper-Hewitt, and the U.N.'s Tribal Link Foundation. He is also a visiting lecturer at Princeton University and the United States Military Academy at West Point. In addition to these pursuits, Ventura leads a thriving indigenous medicine practice and owns and operates a globally recognized design store in New York's West Village with his wife, Caroline. Applied Empathy, his first book, was published in May 2018.