Nancy Pearson
Vice President of Marketing for Cognitive Business, IBM
Biography
Nancy Pearson is the vice president of Marketing for Cognitive Business at IBM, where she is responsible for driving cognitive business marketing throughout the company to reinforce its unique capabilities externally and its leadership position as the Cognitive Business Solutions and Cloud Platform company. Her areas of focus include branding, portfolio, performance, digital marketing, and social media in support of establishing market leadership, inspiring employees and the workforce, and collaborating with all units to build an end-to-end client journey. Recent roles have included chief marketing officer Cloud Marketing, VP Expert Integrated Systems, VP WebSphere Marketing, VP Cloud Computing SWG, VP IBM Information Management, VP Tivoli Software, and IBM Linux Marketing. In her leadership roles, she has been responsible for the marketing integration for over 38 IBM acquisitions across multiple business units and brands, including, Cognos Software, Rational Software, SoftLayer, Cleversafe, BlueBox.
Nancy Pearson
Vice President of Marketing for Cognitive Business, IBM
Watson & You: Storytelling in the Age of AI

The cognitive system IBM Watson first received notice for beating Ken Jennings in Jeopardy!, and its powerful machine learning has been put to use for everything from business applications to creating recipes. Nancy Pearson explores how Watson can be utilized as a creative tool and put to use by human storytellers.



Artificial intelligence is a tool meant to augment human storytelling, not replace it. Watson can quickly analyze enormous amounts of data in order to provide insights that humans couldn’t discover alone, whether that’s common character profiles in successful films, or generating possible outcomes for a pre-established story scenario. Watson’s ability to learn and refine its technique means it’s up to humans to help the system reach its potential.