Shannon Loftis
General Manager, Xbox Entertainment Studios
Biography
Throughout her career, Shannon Loftis has been fascinated by technology’s ability to connect and to divide human beings. She studied computer science and mathematics at Duke University before joining Microsoft in 1993 and quickly migrated to the Games group. Her early work focused on the creation of online card-playing games, utilizing the emerging consumer potential of the Internet and social game design. As Publishing Producer, Shannon was responsible for multiplayer games across PC, Xbox, and Xbox 360, including the Madness series, Project Gotham Racing, Fable, and Banjo Kazooie: Nuts and Bolts, among others. Shannon has built and managed many global teams at Microsoft, the most recent of which include a European publishing unit in the UK; the Good Science studio, which she created from the ground up to explore the potential for Kinect (including creating core technology and many games); and, most recently, Xbox Entertainment Studios, where she creates interactive television content on all Microsoft platforms.
Shannon Loftis
General Manager, Xbox Entertainment Studios
SPEAKER FILM
Shannon Loftis - The New Art of Approachable Immersion
Shannon Loftis - The New Art of Approachable Immersion

Shannon Loftis works for Xbox Entertainment Studios, designing video game technology that centers “around full-body motion”– reading the movements, facial expressions, and even the heartbeat of the player. Merging the mediums of television and gaming creates freedom for a new kind of gamer—because there are no handheld controls, the player is physically integrated into the game, without any unnatural barriers to exploring the story. The player can deeply engage and fully immerse himself into the narrative, letting natural curiosity guide his progress.