Susan Bonds
Cofounder & CEO, 42 Entertainment
Biography
FoST Favorite

Susan Bonds is Cofounder and CEO of 42 Entertainment. She evolved the company from its roots in alternate reality gaming to deeply immersive entertainment experiences that engage millions of people worldwide. These connected experiences, including two Cyber Grand Prix Award–winners, “Why So Serious?” (The Dark Knight)and Year Zero (NIN’s concept album), allow audiences to “live” the story in unforgettable ways that intersect when, where, and how they program their life. Some of her notable award-winning campaigns include “Human Preservation Project” (Wrigley’s 5 Gum), “Random Acts of Fusion” (Ford), and “inFAMOUS Paper Trail” (Sony PS4).
Susan Bonds
Cofounder & CEO, 42 Entertainment
SPEAKER FILM
Susan Bonds — Connected Immersion
Susan Bonds — Connected Immersion

Susan Bonds, CEO and Cofounder of 42 Entertainment, is a trailblazer in the field of "connected immersion." Her team creates stories that cross platforms and spill off the screen, so that the world becomes the stage and audience members play a meaningful role in the story.