FoST Favorite

Susan Bonds is Cofounder and CEO of 42 Entertainment. She evolved the company from its roots in alternate reality gaming to deeply immersive entertainment experiences that engage millions of people worldwide. These connected experiences, including two Cyber Grand Prix Award–winners, “Why So Serious?” (The Dark Knight)and Year Zero (NIN’s concept album), allow audiences to “live” the story in unforgettable ways that intersect when, where, and how they program their life. Some of her notable award-winning campaigns include “Human Preservation Project” (Wrigley’s 5 Gum), “Random Acts of Fusion” (Ford), and “inFAMOUS Paper Trail” (Sony PS4).