The huge success of TV writer Tim Kring's series Heroes—the No. 1 streamed show on the Internet—grew from one of the most loyal and engaged fan bases in the history of television. "Heroes Evolutions," Kring's interactive online extension of the show, leveraged that loyalty to create an intricate user-enhanced story-world, ushering in a new era of audience immersion. On the heels of that transformative experience, Kring asked himself a question: How do you take that kind of audience engagement, that level of intimacy with a story and its characters, and translate it into positive social action? His proposed answer: “The Conspiracy for Good,” an interactive storytelling experience that merges fictional dramatic narrative and alternative-reality gaming models with real-world altruism.