Podcasts



PODCASTS

Be the Stage, Not the Star — Marvin Chow
Today’s marketers are tasked with telling stories that not only represent their products, but that also empower their customers. As VP of Global Marketing at Google, Marvin Chow understands better than anyone how important it is for a brand to have a positive impact and help its users do the same. On this episode of the FoST Podcast, Marvin shares learnings on marketing for one of the biggest brands in the world.
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The Neuroscience of Good Storytelling
Creators, marketers, and other storytellers have long wondered: could there ever be an objective measurement of how moving our stories are to audiences? Neuroscientist and tech entrepreneur Paul J. Zak says yes— and he's studied 50,000 brains to back up his claims. Paul shares science-based insights on what makes stories effective from his new book, "Immersion: The Science of the Extraordinary and the Source of Happiness," on this episode of the FoST podcast.
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Reinventing Retail — Ben Kaufman
In recent years, brick-and-mortar retail has been facing a crisis. But Ben Kaufman and his company, CAMP, have come up with a solution: make shopping a memorable, immersive experience. On this episode of the FoST podcast, Ben discusses how CAMP is combining play, product, and programming to give young families a place to make memories together.
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The 4 Elements of Transformative Experience
With immersive experiences becoming more and more popular, it's important to ask: what makes an experience not just entertaining, but transformative? Margaret Kerrison, former Disney Imagineer and multi-award winning writer for immersive experiences, shares her answer to that question and more from her new book, “Immersive Storytelling for Real and Imagined Worlds: A Writer’s Guide.”
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Aloe Blacc (Ep. 73)
Singer/songwriter Aloe Blacc sits down to talk about what makes a song “evergreen,” how he writes his lyrics, and the potential of machine learning in art.
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David Byrne - Inside the Theater of the Mind
David Byrne, multi-award-winning artist and front man of Talking Heads, shares the insights and aspirations that shaped his newest immersive project, Theater of the Mind.
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Marc Simons (Ep. 70)
Marc Simons, co-founder of Giant Spoon, the agency behind the legendary Westworld SXSW activation discusses immersive as a tool for building brands.
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Robert Tercek (Ep. 69)
Want to know what the future holds for the metaverse? Ask author, futurist, and digital media trailblazer, Robert Tercek. Hear his forecasts on the future of virtual reality on this week's episode.
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Jessica Brillhart (Ep. 68)
Jessica Brillhart shares stories about the highs and lows of working with an emerging technology and takes a look at the past, present, and future of VR cinematography.
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Sam Barlow (Ep. 67)
Innovator in the world of narrative gaming, Sam Barlow, talks about making games that break the mold and letting the player drive the story.
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Third Rail (Ep. 66)
Zach Morris, Tom Pearson, and Jennine Willett of Third Rail Projects on caring for the audience, incubating new work, and intimacy versus scale.
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Cristina Jones (Ep. 65)
Chief engagement officer at Salesforce.org, Cristina Jones, weighs in on the power of listening to your audience, using storytelling for good, and why action leadership is the new thought leadership.
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Nonny de la Pena (Ep. 64)
Peabody Awardee and “Godmother of Virtual Reality,” Nonny de la Peña shares her vision for the future of immersive journalism and virtual reality.
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Chris Alden (Ep. 63)
Chris Alden, founder of Palace Games, named one of the top escape room companies in 2020 by TERPECA, gives us a peak behind the curtain at how story, experience, and technology all factor into designing great escape rooms.
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Frank Rose (Ep. 62)
Writer and digital anthropologist Frank Rose shares his insights about how the art of storytelling shapes our world, changes with new technology, and is wired into our brains.
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Kathryn & Hakan (Ep. 61)
Thorny Games cofounders Kathryn Hymes and Hakan Seyalıoğlu discuss inventing games as children, play as an integral part of being human, and designing games that allow players to co-create the story.
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Margaret Atwood (Ep. 60)
In this re-released episode, literary icon Margaret Atwood discusses the future and the effects that stories can have upon it.
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Stephen Smith (Ep. 59)
StoryFile cofounder & CEO Stephen Smith discusses his company's pioneering technology, which allows users to converse directly with history.
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Bernie Su (Ep. 58)
Award-winning writer, director, and producer Bernie Su discusses his innovative approach to building interactive stories for brand new mediums.
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Dario Calmese (Ep. 57)
Artist & designer Dario Calmese discusses predictive design, the sources of inspiration and creativity, and his practice of beginning every creative project with writing.
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Anil Seth (Ep. 56)
Neuroscientist and author Anil Seth discusses his book "Being You: A New Science of Consciousness" and brings his scientific perspective to bear on topics including embodied storytelling, co-creation, artificial intelligence, and how the stories that we hear and tell can change our experience of the world around us.
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Sakchin Bessette (Ep. 55)
Moment Factory cofounder Sakchin Bessette discusses the studio's process, philosophy, and techniques, and explores broader questions about the field of immersive entertainment.
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Annie Murphy Paul (Ep. 54)
Acclaimed science writer Annie Murphy Paul discusses her book "The Extended Mind," how the process of thinking can take place both inside and outside the brain, and the connections between extended thinking and embodied storytelling.
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Felix & Paul (Ep. 53)
Filmmaking duo and cofounders of Felix & Paul Studios, Félix Lajeunesse and Paul Raphaël, discuss their journey to becoming experts in virtual reality cinema, how the role of storytelling in VR has evolved, and the process behind their groundbreaking collaboration with NASA, which brought audience members space (virtually) for the first time.
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Philip Rosedale (Ep. 52)
Founder of Second Life and High Fidelity Philip Rosedale discusses how online and virtual worlds have changed since Second Life’s inception and shares his insights about the metaverse.
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Maureen Fan (Ep. 51)
Baobab Studios Founder and CEO Maureen Fan discusses her passion for animation, her company's unique approach to VR production and interactive storytelling, and the challenges of being a female Asian CEO in a sector dominated by white men.
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Bob Bejan (Ep. 50)
Microsoft Corporate VP of Global Events, Production Studios, and Marketing Community Bob Bejan discusses the lessons learned from Microsoft's shift to virtual events during the pandemic, and how those lessons can apply to the broader developing world of virtual and interactive entertainment.
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Cortney Harding (Ep. 49)
Award-Winning XR Producer and Friends with Holograms Founder and CEO Cortney Harding discusses how XR can be used to tackle difficult topics and build empathy.
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Jake Barton (Ep. 48)
Local Projects Founder and Principal Jake Barton discusses the firm's award-winning approach to experience design and the transformative power of participatory storytelling.
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Jane Rosenthal (Ep. 47)
Tribeca Enterprises Cofounder, CEO and Executive Chair Jane Rosenthal discusses the history of the Tribeca Film Festival and the current landscape of cutting-edge storytelling.
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Gayatri Parameswaran & Felix Gaedtke (Ep. 46)
NowHere media cofounders Felix Gaedtke and Gayatri Parameswaran discuss their Tribeca-winning VR piece, "Kusunda," why it's so important to preserve disappearing languages, and how their background in journalism influences their work as immersive creators.
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Takashi Kudo & Michaela Kane (Ep. 45)
teamLab Global Brand Director Takashi Kudo and Social Branding team member Michaela Kane discuss the history and ideology behind the collective that has risen to become one of the world's most prominent digital artists.
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Todd Yellin (Ep. 44)
Netflix Vice President of Product Todd Yellin discusses content personalization, interactivity, and his vision for the future of digital storytelling.
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Joseph Pine (Ep. 43)
Bestselling author and business consultant Joseph Pine discusses the roots of today's experience economy and what it means for entrepreneurs and storytellers.
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Van Jones (Ep. 42)
In this re-released episode, activist and political commentator Van Jones discusses the influence of Marvel comics on his life and activism, the power of virtual reality to create empathy and understanding, and why the future of human civilization is the future of storytelling.
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Brian McDonald (Ep. 41)
Master storyteller Brian McDonald shares his thoughts on narrative structure and the inner workings of stories.
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Jasmine Mans (Ep. 40)
Celebrated poet Jasmine Mans discusses her new collection, her artistic process, and the realities of being a poet in the age of the internet.
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Scott Trowbridge (Ep. 39)
Disney Imagineering Studio Lead and Creative Portfolio Executive Scott Trowbridge discusses his work on the Star Wars: Galaxy's Edge land at Disneyland and Disney World, what it means to be a Disney Imagineer, and what it takes to design immersive experiences that will be visited by tens of millions of fans.
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Danny Cannizzaro & Samantha Gorman (Ep. 38)
Tender Claws co-leads Danny Cannizzaro and Samantha Gorman discuss their approach to XR storytelling and their project "The Under Presents," a unique blend of virtual reality and live theater.
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Brent Bushnell (Ep. 37)
Two Bit Circus cofounder Brent Bushnell shares his thoughts about the current state of the experiential entertainment industry and where it might be headed in the wake of the coronavirus pandemic.
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Al Gore (Ep. 36)
Former Vice President Al Gore shares lessons about the art of telling stories that resonate learned through decades of experience telling the story of the climate crisis.
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Richard Taylor (Ep. 35)
Weta Workshop cofounder and creative director Richard Taylor discusses the art of handcrafted movie magic and why craft is so important, even in an industry increasingly dominated by CGI.
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Victoria Labalme (Ep. 34)
Hall of fame speaker and performance coach Victoria Labalme shares lessons learned over a wide-ranging career in the performing arts and discusses her new book, "Risk Forward."
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Sarah Ellis & Robin McNicholas (Ep. 33)
Sarah Ellis of the Royal Shakespeare Company and Robin McNicholas of Marshmallow Laser Feast discuss the two companies’ virtual interactive adaption of "A Midsummer Night's Dream."
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Vince Kadlubek (Ep. 32)
Meow Wolf cofounder and director Vince Kadlubek discusses the history and philosophy behind Meow Wolf's unique brand of immersive storytelling.
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Pierce Freelon (Ep. 31)
Multi-talented creative and Durham city council member Pierce Freelon discusses the intersections of political movements and storytelling.
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Yoni Bloch (Ep. 30)
Yoni Bloch, founder and CEO of interactive video startup eko, discusses the artistic and commercial applications of branching narrative in storytelling.
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Tyler Jones & T. Marie King (Ep. 29)
Director Tyler Jones and activist T. Marie King, who collaborated on the recent short film “For the Sake of Old Times,” discuss the relationship between storytelling, truth, memory, and reconciliation.
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Doug Palladini & Amber Cabral (Ep. 27)
Vans President Doug Palladini and inclusion strategist Amber Cabral discuss the importance of inclusion and diversity to modern brands, and why brand storytelling has to start from within.
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Stephanie Dinkins (Ep. 26)
Transmedia artist and storyteller Stephanie Dinkins discusses the ethical quandaries of AI and how she's using her art to chart a path forward.
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Glen Keane (Ep. 25)
Legendary animator Glen Keane discusses the art of bringing characters to life and the joy of creating magic in the minds of the audience.
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Damian Bradfield (Ep. 23)
WeTransfer cofounder and Chief Creative Officer Damian Bradfield discusses the evolving nature of work in the digital age and his vision of an internet that earns its users' trust rather than treating them as exploitable resources.
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Karen Lord & Martha Wells (Ep. 22)
Speculative fiction authors Karen Lord and Martha Wells discuss their contributions to the new short story collection "Take Us To A Better Place: Stories," published by the Robert Wood Johnson Foundation with the goal of sparking conversations about what a culture of health might look like—and how we might get there.
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Helder Guimarães (Ep. 21)
World-renowned magician Helder Guimarães shares how he has successfully adapted his magic act into a virtual experience that has been consistently sold out for over 4 months.
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Jennifer Aaker & Naomi Bagdonas (Ep. 20)
Dr. Jennifer Aaker and Naomi Bagdonas of Stanford Graduate School of Business discuss their new book on humor and share how a bit of levity can make stories more engaging, memorable, and impactful.
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Vivienne Ming (Ep. 19)
Theoretical neuroscientist and Socos Labs co-founder Vivienne Ming discusses her work using technology to augment humans and using data to tell stories through her Inclusion Impact Index.
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Kwame Alexander (Ep. 18)
Bestselling author and poet Kwame Alexander discusses his work, his passion for promoting diverse stories in children's literature, and how better stories can help empower the next generation.
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Alex McDowell (Ep. 17)
Master world builder Alex McDowell discusses building fictional worlds from the ground up, and how the principles of world building can help us imagine and build a better future.
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Wendy Calhoun (Ep.16)
Peabody award-winning writer and producer Wendy Calhoun discusses the diversification of Hollywood, the particular strengths of television as a medium, and the responsibility that comes with writing TV episodes that will be viewed by millions.
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Jacob Collier (Ep. 15)
Grammy-award winning musician and YouTube star Jacob Collier discusses his unique approach to creativity and how he bridges the intellectual and the emotional in his art.
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Karen Palmer (Ep. 14)
Artist and filmmaker Karen Palmer discusses her work using neuroscience and artificial intelligence to create emotionally-responsive stories that help people understand their own subconscious biases.
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Jose Antonio Vargas (Ep. 13)
Pulitzer prize-winning journalist, Emmy-nominated filmmaker, and Define American founder Jose Antonio Vargas is a leading voice for the human rights of immigrants in America. In this episode, Jose discusses his life as an undocumented immigrant and his work using storytelling to shift the cultural narrative on immigration.
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Catherine Burns (Ep. 12)
Catherine Burns, Artistic Director of The Moth, discusses the organization's history, the importance of listening, and how stories can bridge the personal and the universal.
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Van Jones (Ep. 11)
Activist and political commentator Van Jones discusses the influence of Marvel comics on his life and activism, the power of virtual reality to create empathy and understanding, and why the future of human civilization is the future of storytelling.
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Rainn Wilson (Ep. 10)
Rainn Wilson discusses the need for positive stories on the internet, what it took to create the iconic Dwight Schrute character, and his high school radio show where he read Dr. Seuss poems in between punk rock songs.
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Scott Harrison (Ep. 9)
Charity: water founder Scott Harrison shares how he has used storytelling to build the organization to the success it is today, and why a simple story is so much more powerful in moving people to action than even the most compelling statistics and data.
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John Boiler (Ep. 3)
Charlie Melcher speaks with John Boiler, founder and Co-Chair of the global ad agency 72andSunny.
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Brian McDonald (Ep. 4)
Charlie Melcher speaks with Brian McDonald, screenwriter, director, author, and teacher of story structure.
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Margaret Atwood (Ep. 5)
Speaking with Margaret Atwood, poet, novelist, literary critic, essayist, inventor, teacher, and environmental activist.
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Neil Patrick Harris (Ep. 6)
Speaking with Neil Patrick Harris, actor, voice actor, writer, theater artist, and tightrope walker. This episode is brought to you by PBS American Portrait.
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Claire Wardle (Ep. 7)
Misinformation expert and First Draft cofounder Claire Wardle discusses how misinformation spreads, why it's so powerful, and how journalists can leverage storytelling techniques to turn the tide.
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Bill Margol & Jon Kamen (Ep. 8)
PBS American Portrait creators Bill Margol and Jon Kamen discuss how they’re using crowdsourced stories from people across the country to explore what it really means to be an American today.
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Oskar Eustis (Ep. 2)
Charles Melcher speaks with Oskar Eustis, Artistic Director of the Public Theater, who helped bring Angels in America and Hamilton to the stage.
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Angela Ahrendts (Ep. 1)
Former CEO of Burberry and SVP of Retail at Apple shares insights about her approach to brand storytelling.
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