Microsoft Sway Case Study
BY Future of StoryTelling — December 12, 2019

In preparation for an upcoming product launch, Microsoft approached Future of StoryTelling to help bring their latest storytelling platform, Sway, to market. Sway is a cloud-based presentation platform that gives anyone the ability to create elegant, media-rich stories. FoST developed a multiphase, invite-only influencer program, designed to guide product engineering and marketing objectives through user feedback. 

First, FoST hand-selected 60 FoST Summit attendees and personally invited them to take part in the exclusive Sway Influencer Group. They were offered early access to the Sway platform and invited to attend a VIP cocktail party for Sway that was held at Snug Harbor. At the party, our sponsorship lead at Microsoft gave a special address to officially launch the platform and welcome guests into the influencer program. 

For Summit attendees at large, we also organized two 60-minute workshops led by an Emmy-nominated documentarian about interactive storytelling on the Sway platform and Microsoft Surface Pro 3 tablets. Sway was also featured onsite during the Summit in the Story Arcade, our pop-up exhibit of the most innovative storytelling tools and technologies, where all attendees could demo Sway for the first time.

After the Summit, members of the influencer group were mailed a Surface Pro 3 tablet as a token of appreciation for participating in the Influencer program. They were also invited to create their own Sway stories, which they later shared at a FoST-hosted luncheon in New York that served as a marketing focus group and opportunity to exchange best use case studies.