Angela Ahrendts — Authentic Branding for a Global Audience
Angela Ahrendts — Authentic Branding for a Global Audience
Angela Ahrendts and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to its associates, leveraging disruptive technology to share its pure brand vision through content-rich, compelling storytelling. Blurring the lines of physical and digital_with a flagship store that mirrors the website and a website that shares live experiences from concerts to runway shows_Burberry constantly challenges itself to keep pace with society. Angela shares how brands can effectively target millennials and engage global audiences through digitally-led authentic and emotive storytelling.
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Beth Comstock — Mind Share
GE CMO Beth Comstock emphasizes that connecting with your audience through an authentic, personal story...
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Rachel Shechtman — Reinventing Retail
Rachel Shechtman has taken lessons from digital retailÑthe importance of community engagement and constant reinventionÑand used them to make a physical space into a full-fledged experience.
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