Storytellers always lose some control over their work when it is sent out into the world. But for Jaime Robinson's work with Intel/Toshiba, sending the work out into the world is only the beginning of the writing process. She has pioneered a series of "social films" that rely on audience participation via social media platforms. The films ask the audience to participate in the narrative, to look for clues; the creation of the story becomes a collaborative process, rather than a one-directional presentation.