Jake Shapiro — Voices in Our Heads
More than 90 percent of Americans listen to radio on a daily basis. But digital's impact on radio is growingÑand Jake Shapiro, CEO of Public Radio Exchange (PRX), sees this disruption as exciting and promising. We've been listening to stories from the very beginning of civilizationÑbut now smartphones have put a radio every pocket, making audio storytelling more emotional, educational, and effective than ever before. And thanks to new formats like podcastingÑcurrently having a momentÑwe'll soon be able to more directly access and control what we listen to. Crowdfunding will let us directly support it, too. At FoST, Shapiro will be looking closely at how these forces are revolutionizing our oldest form of storytelling and how they are creating the future of podcasting.