Jennifer Aaker — The Power of Story
Jennifer Aaker — The Power of Story
Dr. Jennifer Aaker studies the psychology of time, money and happiness. In this FoST video, she draws on behavioral research to show how stories are more meaningful_more memorable, impactful and personal_than statistics alone. When used with statistical data, stories are a powerful tool that can help us decide what to believe in a world that is otherwise incredibly over-saturated with information.
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