Jim Marggraff — The Language of Looking
Jim Marggraff — The Language of Looking
As the founder of the eye-interaction technology company Eyefluence, Jim Marggraff is interested in the ways eye interaction will impact the way stories are told in the new mediums of virtual reality, augmented reality, and mix reality. As the fastest-moving organs in our bodies, our eyes can do everything that our hands canÑfrom launching an app, to zooming in and out, to navigating through information, and even sending messagesÑbut at a higher rate of speed. Our eyes are also the means with which we communicate, empathize, connect, and disconnect with each other. So what impact can this have on storytelling? Using eye-interaction technology along with artificial intelligence, storytellers will be able to react to where you're looking or not looking, as well as to how you're responding emotionally. The result is that audiences will be able to become fully immersed in storiesÑnot as mere passive observers, but as true participants.
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