Jonah Sachs — Story Wars
The story wars are being waged all around us. They are the battles fought by companies, brands, causes, public figures, and individuals to be heard above the unprecedented noise of the post-broadcast, social-media-dominated era. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behaviorÑgreat stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs explores how social media tools are driving a return to oral tradition, in which stories that matterÑin short, those with timeless themes and valuesÑrise above the fray. In today's media environment, marketers have become the most potent storytellers and mythmakers, and they have to work more closely than ever with audiences to create deeper meaning and stronger partnerships in building a better world. Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. And it offers proof that success in the post-broadcast era doesn't come just from telling great stories, but from learning to live them.