Kevin Slavin and Kenyatta Cheese — The Audience Has an Audience
Kevin Slavin and Kenyatta Cheese argue that people have "a fundamental feeling of wanting to be in sync with each other." When TV was invented, the way that humans are entertained was changed forever. Unlike theater or a concert, where the audience collectively watches something, TV provided isolated entertainmentÑentertainment that was, in some ways, devoid of an audience. Starting with the laugh track, which created the illusion of an audience, people have tried to connect with each other, to create an audience, ever since. Today, audience creation comes most frequently in the form of social media, like Twitter and Tumblr. People tweet, post, and share their opinions, hopes, fears, and the things they love about a show as it is happening. In doing so, the audience now has an audience, a group of people gathered around a shared passion who become their own community. They spark discussions and create fan art focusing on certain aspects of the show, and in that way, help change the story the show is telling.