Cofounder and head of brand at RYOT, Molly Swenson is revolutionizing the way that news stories are told. On the day that Hurricane Sandy hit the East Coast, RYOT launched as a news site that purposefully blurs the line between journalism and activism by telling stories in a compelling manner––often through VR or experimental technology––and presenting readers with a clear call-to-action. Swenson sees empathy and emotion as being central to her work: Technology itself is inherently agnostic, but with the right approach, it can be used as a vehicle for fostering human connection.