Kevin Slavin and Kenyatta Cheese argue that people have “a fundamental feeling of wanting to be in sync with each other.” When TV was invented, the way that humans are entertained was changed forever. Unlike theater or a concert, where the audience collectively watches something, TV provided isolated entertainment—entertainment that was, in some ways, devoid of an audience. Starting with the laugh track, which created the illusion of an audience, people have tried to connect with each other, to create an audience, ever since. Today, audience creation comes most frequently in the form of social media, like Twitter and Tumblr. People tweet, post, and share their opinions, hopes, fears, and the things they love about a show as it is happening. In doing so, the audience now has an audience, a group of people gathered around a shared passion who become their own community. They spark discussions and create fan art focusing on certain aspects of the show, and in that way, help change the story the show is telling.
Kevin Slavin & Kenyatta Cheese's bio
Kevin Slavin is a pioneer of new methods for game design and development. In 2005, he co-founded Area/Code, using GPS and mobile technologies to create real-world games. In 2008, he co-founded AFK Labs, where he designed cutting-edge next-generation responsive environments. His is currently an Assistant Professor of Media Arts and Sciences at MIT and founder of the Playful Systems Group at the MIT Media Lab.
Kenyatta Cheese is a professional Internet enthusiast who creates technology-based media studies of the impact of media and technology on culture. He is cofounder of Everybody at Once, a media consultancy, cocreator of Know Your Meme, a primary resource for understanding Web culture, and founder of Unmediated.org, a blog that tracks trends in decentralized media. He is also one of the pioneers of Web-based television, with projects such as WiFiTV, Browse TV, and vogbrowser.