Video Author
Robert Wong on September 11, 2013
Recommend
Share

Topic

In his work at the Google Creative Lab, Robert Wong never imagined he would be influencing the future of scientific development—and yet he does just that, breaking down the boundary between art and science by creating stories that inspire engineers and the technology they build. He says that this kind of collaboration between art and science, between story and fabrication, is essential for scientific and creative innovation.

Robert Wong's bio

While practicing accounting in Toronto, Robert Wong woke up one day, flew to New York, and became a graphic designer instead. Since then, he has had the privilege of working on some of the world’s most loved brands—Google, Starbucks, Apple, Harley-Davidson, Jack Daniel’s, ESPN, MTV, NPR, and other acronyms. At the Google Creative Lab, Robert leads a small team of amazingly talented people within Google to help communicate to the world the magic of Google products and the spirit of the people who make them. Prior to Google, Robert was Executive Creative Director of Arnold Worldwide, the agency most famous for a decade of epic Volkswagen advertising in the ’90s. Before that, he was Vice President of Creative at Starbucks, responsible for every touchpoint customers have with the brand globally. His work has won nearly every industry award and is represented in the permanent collections of the Cooper-Hewitt National Design Museum and the Museum of Modern Art (MoMA). He has no plans of ever going back to accounting.