Toby Barlow — Brands as Broadcasters
Toby Barlow — Brands as Broadcasters
Advances in digital technology and a better understanding of what the audience wants is radically changing media distribution. Big brands are putting stories first_producing multiple content streams covering a broad range of genres_and are taking over the societal niche once occupied by traditional TV networks. Using digital technology in conjunction with the crowd-sourcing power of social media, brands are able to tailor content based on a very direct understanding of their audience.
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