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Love & Whiskey

Challenge

Four days before her book was set to be announced on national broadcast television, author and Nearest Green Distillery CEO Fawn Weaver was without a publisher. She came to Melcher Media with one question: can you help me take my edited manuscript and turn it into a New York Times bestseller in four months?

Solution

Our team of expert editors, producers, and strategists immediately assembled to finish editing, producing, launching, and distributing Love & Whiskey. Within four months, we created a beautifully crafted book, printed 125,000 copies and distributed them to over 200 retailers across the country, and debuted the book on the New York Times Bestseller List.

The book of the year. (VHISKEY MELCHER MEDIA,no person, business, paper, wood, conceptual, money, indoors, still life, family, spherical, writing, dark, knowledge, wealth, newspaper, facts, book, blur, love, achievement)

An Instant Best-Seller

Love & Whiskey immediately debuted on the New York Times Bestseller List, and remained there for 12 weeks. In the first few months, the book sold over 50,000 copies throughout the trade, and accounts have purchased almost 100,000 copies through Ingram.

(OHISTHLER seUs STORY OF F UNCLE NEAREST JACK DANIEL GREEN York,no person, business, paper, wood, indoors, money, conceptual, still life, love, family, one, retro, text, people, wealth, newspaper, stacks, food, finance, spherical)
Book on a wooden table. (no person, paper, empty, retro, textbook, wood, knowledge, education, indoors, literature, facts, stacks, book bindings, business, contemporary, leather, rough, dirty, interior design, antique)

Non-Stop Coverage

Love & Whiskey also made the USA Today Bestseller List, the American Publishers Association bestseller list, the Ingram bestseller list, and received press attention from over 30 national media outlets. The book tour for Love & Whiskey sold out nine cities with 500 guests in each city, and will continue in eight additional markets in Fall 2024.

A copy of the book. (IOVE WHUSKEY The Remarkable True Story of Jack Daniel His Master Distiller Nearest Green and the Improbable Rise of Uncle Nearest FAWNWEAVER,no person, paper, business, retro, old, writing, document, wood, text, facts, handwritten, law, information, antique, typography, vintage, spherical, banking, travel, page)
A bottle of whiskey and a book. (IOVF WHISKE New York Bestseller Times Y,no person, people, business, paper, one, man, administration, money, wood, retro, adult, woman, wealth, newspaper, text, currency, war, indoors, portrait, magazine)
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