Dean Rodgers: World-Building at Secret Cinema
About
Secret Cinema has been at the forefront of immersive live experiences based on beloved films and cultural franchises since its founding in 2007. Known for immersive productions of Star Wars: The Empire Strikes Back, Casino Royale, and the recent Dirty Dancing, Secret Cinema’s work revolves around the question: How do we make the audience the hero?
Leading the company’s creative and strategic studio for brands, entertainment partners, and new immersive ventures is Dean Rodgers, the experiential director at Studio Secret Cinema. In this conversation, Dean talks about the art of world-building and what he calls “world belonging,” the importance of creating moments of collective awe, and why live, participatory experiences may become even more valuable in an increasingly digital world.
Additional Links
- To get your copy of The Future of Storytelling, click here.
- Learn more about Secret Cinema here.
Transcript
Transcript forthcoming!



