Dr. Sun Joo (Grace) Ahn: The Power of VR to Change Behavior

Dr. Sun Joo (Grace) Ahn, director of the Games and Virtual Environments Lab at the University of Georgia, explores how embodied experiences like VR influence our attitudes and behavior. She has found that we are more likely to perceive a VR experience as one that actually happened to us, therefore giving it the capacity to shape our future behavior in a way that other media cannot.