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Food, Health, and Happiness

Challenge

When Oprah decided she was finally ready to share her complicated story with food in her own words, she enlisted Melcher Media to help bring her story to life in a cookbook that would feature recipes from her favorite chefs.

Solution

Food, Health, and Happiness is a collection of 115 of Winfrey’s favorite recipes from the chefs who have cooked for her over the years—accompanied by autobiographical essays and handwritten notes from Winfrey herself. It was her first book from her new imprint at McMillian, and went on to become a bestseller, with nearly 500,000 copies in print.

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TASTY, HEALTHY RECIPES

Winfrey shares a fried chicken recipe that she’ll save up her points all day to eat and a shortbread recipe she once served to the Obamas, alongside healthy soups to nourish the soul and salads that make eating greens a joy, not a chore. Because Weight Watchers has played such a significant role in Winfrey’s story, each recipe also includes a Weight Watchers SmartPoints value.

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BEAUTIFUL PHOTOGRAPHY AND ILLUSTRATIONS

The recipes appear next to stunning food photography by Tina Rupp, original photographs by the renowned Ruven Afanador, chapter-opener drawings by artist Laura Parker, and images culled from Winfrey’s own personal photo albums and journals.

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LAYERED PAGE DESIGN

We also brought on Trina Bentley from Make and Matter to design a book that felt like it had been owned by Winfrey for many years, forgoing the traditional cookbook template for a lush, layered, personal aesthetic.

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