Facebook: Love Earth
Challenge
Leading up to COP21, Facebook approached us to help create original content for the official “Earth” page on Facebook. The goal for the page was to engage and inspire Facebook’s global audience of 1.5 billion to join the movement and conversation on climate change.
Solution
We produced a variety of content for the Earth page, including a short film on renowned climate scientist Katharine Hayhoe; informative animations; inspiring photos and quotations, and a custom overlay that Facebook users could apply to their profile photos to show their support for the #LoveEarth cause.
