Beth Comstock leads GE’s growth efforts via marketing, sales, licensing, and communications and oversees GE Ventures. Her current priorities include partnering with and investing in startups; developing new markets in analytics, energy, and affordable health through GE’s industrial internet, ecomagination, and healthymagination initiatives; and making connections that spur a culture of inventiveness and grow brand value. Previously, she served as President of Integrated Media at NBC Universal, where she oversaw ad sales, marketing, and research and led the company’s digital media efforts.