Beth Comstock
Vice Chair, General Electric
Biography
Beth Comstock leads GE’s growth efforts via marketing, sales, licensing, and communications and oversees GE Ventures. Her current priorities include partnering with and investing in startups; developing new markets in analytics, energy, and affordable health through GE’s industrial internet, ecomagination, and healthymagination initiatives; and making connections that spur a culture of inventiveness and grow brand value. Previously, she served as President of Integrated Media at NBC Universal, where she oversaw ad sales, marketing, and research and led the company’s digital media efforts.
Beth Comstock
Vice Chair, General Electric
SPEAKER FILM
Beth Comstock — Mind Share
Beth Comstock — Mind Share

GE CMO Beth Comstock emphasizes that connecting with your audience through an authentic, personal story is a critical first step for any brandÑyou have to achieve "mind share" in order to get market share. A company's best storytellers are often their team members working behind the scenes. A marketer's job is to elicit those stories and translate them to the world.