Dr. Sun Joo (Grace) Ahn
Associate Professor, University of Georgia
Biography
Dr. Sun Joo (Grace) Ahn explores how embodied experiences like VR influences our attitudes and behavior. Her research investigates how interactive digital media such as virtual and augmented reality transform traditional rules of communication and social interactions, looking at how virtual experiences shape the way the way that people think, feel, and behave in the physical world.  

Her work is supported by the National Science Foundation and National Institutes of Health and is published in numerous top-tier outlets, including Journal of Computer-Mediated Communication, Communication Research, Media Psychology, and Journal of Advertising. She holds a PhD from Stanford University.
Dr. Sun Joo (Grace) Ahn
Associate Professor, University of Georgia
SPEAKER FILM
Sun Joo ( Grace) Ahn — The Power of VR to Change Behavior
Sun Joo ( Grace) Ahn — The Power of VR to Change Behavior

Dr. Sun Joo (Grace) Ahn, director of the Games and Virtual Environments Lab at the University of Georgia, explores how embodied experiences like VR influence our attitudes and behavior. She has found that we are more likely to perceive a VR experience as one that actually happened to us, therefore giving it the capacity to shape our future behavior in a way that other media cannot.