Angela Ahrendts: Authentic Branding for a Global Audience

Angela Ahrendts and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to its associates, leveraging disruptive technology to share its pure brand vision through content-rich, compelling storytelling. Blurring the lines of physical and digital–with a flagship store that mirrors the website and a website that shares live experiences from concerts to runway shows–Burberry constantly challenges itself to keep pace with society. Angela shares how brands can effectively target millennials and engage global audiences through digitally-led authentic and emotive storytelling.