Skip to main content

Eminem: The Way I Am


Melcher Media was approached to produce the uncensored autobiography of one of the best-selling music artists of all time: Eminem. Entitled The Way I Am, this book would be the first time that Eminem shared his handwritten lyric sheets with the world, providing insights into how he brought his multi-million-selling albums to life.


We collaborated with Eminem and his management team to create a book that is in all ways revelatory. In addition to the never-before-published lyric notes, it includes an intimate narrative based on interviews with the rapper, images from Eminem’s personal photo albums as well as original photography, and a DVD with behind-the-scenes footage shot by Eminem himself.

A blackboard with a large number of handwritten letters.
(no person, desktop, illustration, paper, design, text, abstract, page, business, retro, graph, old, graphic, pattern, art, vintage, symbol, texture, print, wall)

The Real Slim Shady

The Way I Am offers an unprecedented glimpse into Eminem’s life, from his writing process to personal polaroids to his candid thoughts on family, fame, and, of course, hip-hop. To emphasize this pulling back of the curtain, we devised a special package: The case, featuring a portrait of Eminem, is wrapped in a red acetate jacket. When removed, the jacket reveals a previously hidden collage of his handwritten lyrics scrawled in red pen.

Poster for the concert of hip hop artist.
(7 EMINEM THE WAY i AM,man, business, people, illustration, symbol, sign, bill, retro, portrait, desktop, art, vintage, text, design, old, image, woman, adult, signalise, paper)
Digital art selected for the #.

One for the Stans

Everything about The Way I Am was designed for Eminem’s die-hard fans. The uncensored interviews are strikingly candid, written in Em’s own voice and describing his rise from small-scale rap battles on 8 Mile to sold-out shows in arenas around the world. The special edition also includes removable lyric sheets and a collectible bonus DVD with footage from Eminem’s personal camcorder. With all it has to offer, The Way I Am quickly became a New York Times bestseller.

The book of the day.