The Martha Manual
Martha Stewart wanted to create an all-encompassing how-to manual that would answer virtually every question a reader might ask. From replacing a doorknob, to choosing the right size rug, to knitting a scarf, this book would be the ultimate handbook of essential life skills from America’s most trusted lifestyle expert.
TIMELY AND TIMELESS
We went through decades of magazine archives in order to curate this collection of both new and classic how-tos. Piecing them together into a single cohesive volume was both a challenge and a pleasure–the ideas needed to feel timely and fresh but also timeless and enduring.
They had to work together visually (in spite of being shot by dozens of different photographers, in many different styles, over several decades) as well as editorially (though points of view and techniques may have evolved over the years). Most importantly, they had to be true to Martha.
HIGHEST VISUAL STANDARDS
In conjunction with Martha’s team, we produced original photo shoots for the cover and the twelve stunning chapter openers, in addition to shooting select images throughout the book. The opener shots needed to clearly convey the chapter topic while still maintaining the high standard of Martha’s famously beautiful photography.
Each chapter begins with a summary of crucial top-level information so that readers are well-armed for the tasks ahead–examples include a comprehensive tool kit (gardening), a detailed stain removal chart (laundering), and a guide to setting up a home bar (entertaining).
Step-by-step how-tos comprise the bulk of the book, accompanied by photography. How-tos include helpful supply lists and suggestions for things to do beforehand to ensure success. The goal is to ensure that readers have everything they need at the start and never find themselves frustrated halfway through a task.