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Stranger Things: Worlds Turned Upside Down

Challenge

How do you translate a smash-hit TV show rooted in 1980s nostalgia into a companion book that gives its die-hard fans unprecedented access to its inner workings?

Solution

We designed Stranger Things: Worlds Turned Upside Down to feel like an in-world object from the show. Fans were able to enjoy never-before-seen content and hidden Easter Eggs while holding an object that transported them into the Upside Down.

The book cover is a beautiful example of how the colors can be used to create a beautiful effect.
(no person, retro, dirty, contemporary, dark, paper, graphic design, indoors, antique, interior design, worn, empty, wood, outdoors, nature, rough, art, facts, exhibition, education)

EIGHTIES INSPIRATION

Taking designs cues from old hardcover Stephen King novels like Firestarter and Cujo, the book’s cover features a jacket with faux worn-and-torn corners, a clear mylar wrap, and even a used book sticker marked “FAIR” from Hawkins’ general store, Melvald’s.

The cover of the book.
(STRANGER THUNGS FAIR Don
The poster for the first book.
(YGS FAIR RALSTORE,graffiti, business, no person, street, sign, signalise, dirty, urban, art, bill, text, retro, education, writing, creativity, city, chalk, painting, old, display)
Digital art selected for the #.
(MELCHER MEDIA,no person, business, money, identity, internet, facts, paper, spherical, conceptual, retro, finance, warning, security, love, currency, safety, isolated, data, old, wood)

NEW LAYERS TO ENHANCE THE VIEWING EXPERIENCE

Inside the book, readers will find beautiful four-color character portraits, unit photography, storyboards, and fan art, along with insightful interviews with the show’s starring actors and creative team.

A photo of the crew of the expedition.
(people, portrait, woman, adult, group, girl, street, man, child, family, wear, fall, son, painting, facial expression, outerwear, outdoors, landscape, art, city)
The cover of the first book.
(MATT

EXCLUSIVE CONTENT FROM THE DUFFER BROTHERS

Stranger Things’s creators and directors, twin brothers Matt and Ross Duffer, provide the book’s foreword, as well as breakout pieces and footnotes where they share the many literary, musical, and TV and film influences that informed the show.

The cover of the book.
(SCENE BREAKDOWN UPIN THE AIR,no person, paper, print, text, people, one, retro, business, travel, old, art, picture frame, museum, administration, antique, vintage, card, war, exhibition, page)

IMMERSIVE EPHEMERA

Also included is a fold-out map topographical map of Hawkins, Indiana, a section on the Upside Down that is literally printed upside-down, and even a removable Morse code decoder that readers can use to decipher a secret message about Season 3 hidden throughout the book’s footnotes.

A map of the area.
(no person, paper, map, cartography, business, retro, travel, geography, empty, outdoors, trip (journey), education, antique, old, facts, dirty, graphic design, soil, desktop, country)
A map of the history.
(-ARM TWO ANNUI LING CHOP-CHOP ATTENTION INTERVAL OR DESIGNATOR ENDOF WORD - P Q WI X ATTENT

HIDDEN EASTER EGG

Eagle-eyed readers will discover that if they remove the dust jacket, there’s a detailed drawing of the Upside Down on the back side that matches the ones Will draws on the show—it turns out that he was the book’s previous owner.

A selection of illustrations from the book.
(no person, paper, print, art, book bindings, education, literature, page, painting, people, retro, book, old, wood, one, text, chalk out, document, antique, still life)
The cover of the album.
(mmnmn DUNGEONS&DRAGONS PLAYER CHARACTFR SHEET DUSTIN HENDERSON Gaten Mataraezo PuslyCompa Genius 3 4,000 WOOT Neutra/Good mo FEATURES AND TRAITS THE UBER-CEEK rdwhiteandiue trucker hat.graphistees, Killer Smile RV conPlictresolution dipghacy.resourcfuaer comicrelef chocolate Pudging badlckwith pets,people, portrait, one, no person, man, art, adult, wear, woman, retro, painting, music, travel, paper, business, lid, education, vintage, girl, old)

AN IMMEDIATE HIT WITH FANS

Stranger Things: Worlds Turned Upside Down went on to be a New York Times bestseller, with nearly a quarter of a million copies in print in multiple languages. The Duffer Brothers also shared that out of all of the merchandise that has been created around the show, the book is their favorite.

Digital art selected for the #.
(2 WELCOME TO HAWKINS,INDIANA A  that Matt and Ross Duffer had written:Finn Wolfhard.  went before the cameras. The first scene filmed was the aten Matarazzo, Caleb McLaughlin, and Noah Schnapp as Mike, Dustin, Lucas, and Will are seated around a table in Mike

“The challenges of creating a guide to a cult-favorite TV hit are enormous. . . You have to dig deep to provide the kind of nuanced context and background that fans expect. Stranger Things: Worlds Turned Upside Down goes even further.”

Tina Jordan
The New York Times
The book cover is a beautiful example of how the book can be used as a cover for a book.
(STRANGERTHINGS WELCOME TO HAWKINS, INDIANA in her brain, Wolfhard continues, He just feels bad for her, too, that shes ough all this. It