Beau Lotto — Understanding Perception: How We Experience the Meaning We Create
Beau Lotto's research into perception has shown that we don't see the real worldÑjust our version of it. It's a version we've evolved to perceive, where shadows, shapes, and even how we understand time are meanings we ascribe to what we're seeing. Our senses are telling us stories about the worldÑand we can control those stories to change our perceptions and ourselves. Digital technology that's purely virtual can't totally engage with our perceptions, but when it augments the physical reality we evolved in, we can truly occupy the space between the real world and what we want it to be.
Charles Spence — Sensploration
Experience designers are taking cues from neuroscientists and purposefully activating certain senses in order to enhance experiences.
Paul Zak — Empathy, Neurochemistry and the Dramatic Arc
Paul Zak studies the neurochemical roots of decision-making and behavioral economics, and offers...