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Living Stories: Corporate Curriculum

The ever-evolving media landscape and proliferation of content platforms is changing the way consumers engage with companies. If you want to harness your customers’ attention, not only do you and your team need to adapt to these changes, but you also need to learn how to become better storytellers.

“This course has been the most impactful thing I’ve done in my eight-year career at Microsoft.”

Craig Hoyt
MAY 2021 PARTICIPANT

Course Offering

FoST’s “Living Stories” course is expertly designed to help you and your team become better storytellers, improve your ability to reach your customers, and communicate with them honestly and authentically.

Fundamentals of StoryTelling
Knowing Your Audience
Story Strategy

Feedback for Living Stories Curriculum

“This session has added a tremendous amount of value to my knowledge base and extended the way I think about the future and what is possible.”

SAM ZUSSMAN
CO-PRESIDENT, IMG MEDIA & EVENTS

“From the most jaded to the most enthusiastic, I have received nothing less than unanimous positive feedback.”

ALEXANDRA SHAPIRO
EVP MARKETING AND DIGITAL, USA/SYFY

“The curriculum, custom-built from scratch, has provoked our marketers to embrace storytelling as a fundamental craft they can apply to virtually any aspect of their jobs.”

SUSAN BETTS
SENIOR DIRECTOR

Sample Speakers

Brian McDonald
CHIEF STORYTELLER, BELIEF AGENCY

Brain is an award-winning screenwriter and director who has worked in film, television, brand development, interactive entertainment, and graphic novels. His expertise in the structure of storytelling spans writing, directing, and consulting, having taught story construction for brands like Cirque du Soleil, Amazon, Disney Feature Animation, and Pixar.

Tina Sharkey
BRAND BUILDER, ENTREPRENEUR, AND OPERATOR

Tina Sharkey, Lecturer at USC's Business of Innovation, is a pioneering brand builder and board member who has significantly influenced sectors like community, consumer, mobile, and retail through her work with global brands like iVillage, Brandless, and Johnson & Johnson’s BabyCenter, while guiding growth and strategy at organizations such as PBS, Havenly, and Heyday.

Charlie Melcher
FOUNDER AND CEO, FUTURE OF STORYTELLING & MELCHER MEDIA

Charlie Melcher is the Founder and CEO of Future of StoryTelling and Melcher Media, which has created content for top organizations like Netflix, Apple, and Meta, as well as clients like Oprah Winfrey and Martha Stewart. From stunning books, to interactive apps and websites, to videos and VR/AR, to complex live events and other unique immersive projects, FoST and Melcher Media has been producing award-winning stories and experiences for the world’s biggest companies, brands, and celebrities for over thirty years.