The Sphere Atrium Experience
An immersive story that activates the Sphere’s cutting-edge humanoid robots, holographic displays, and interactive sound demos.
Challenge
The Sphere wanted their Atrium—half the size of the venue—to be a story-rich, standalone immersive attraction. The team in Las Vegas commissioned FoST to craft a narrative that tied together the building’s “22nd century technology” and represented an optimistic view of the future.
Solution
In a creative sprint, FoST crafted the official narrative of the Sphere’s Atrium: a story centered on how technology amplifies human potential. We imagined that each of the five existing humanoid robots would embody how technology augments one fundamental human ability: productivity, connection, innovation, longevity, and creativity. The narrative would be brought to life with cutting-edge tech demos and an array of holographic displays.
A Permanent, Flagship Experience
The Atrium is paired with Darren Aronofsky’s Postcard from Earth to form the flagship Sphere Experience, which runs daily in Vegas. In its first year, the groundbreaking venue welcomed millions of guests who explored the Atrium and attended concerts, sports, corporate events, and more.
Supplemental Photo Credit: Sphere Entertainment
