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Purple Rising


For nearly 40 years, The Color Purple has remained transcendent—resonating with audiences across the globe over multiple generations. Scott Sanders, the award-winning producer who shepherded The Color Purple from book to stage to film, came to us with an exciting but challenging proposition: tell the story of The Color Purple’s history in a single, stunning book, coinciding its publication with the release of a new star-studded musical feature film.


We assembled a dream team that included writer Lise Funderburg, design firm Morcos Key, and cover artist Jamea Richard-Edwards, and closely collaborated with them to conceive a book that is as beautiful as it is substantive—a worthy tribute to Walker’s masterpiece. More than 60 creators, actors, producers, activists, cultural critics, and well-known fans from across page, stage, and screen were interviewed in just a few short months for this ambitious project, which touches on everything from the original novel, to the 1985 film adaptation, to the many theatrical productions around the world, to the 2023 feature film.

A woman in a traditional dress.
("I thinkAll my a litle bit of love. He reciprocated it after years of Harpo showed just having to be the caretaker. I remember that moment lifeI had to fight Confused, proud that his fathers proud, but also won- ering where that love was growing up and missing that. resonates for so many that kind of tough love people in this world." Mister goes off after that and has a talk with his ancestors in the fields. It


The book is anchored by a compelling oral history narrative that’s broken up intermittently with special features that are almost mini-chapters in themselves, with contributions from Alice Walker, Oprah Winfrey, Taraji P. Henson, and many more. An extensive timeline at the beginning of the book provides a visual overview of The Color Purple’s impact across four decades.

A woman in a white dress.
(was so much that he brought to our conscic musical, 2015 with his movie, It was needed so that today we coul ivival, 2023 filml: As with the oniginal filr pet here all disciplines of the filmmaking cor SHEILA WALCOTT: I dont kno the impact of the original fim, I believe that there is Warner Bros. if it wasnt Steven Spielberg. Thank God directors of our generation, I dont know that it gets he was drawn to this material, Hes one of the greatest gets made, but nobody sees it because its some indi it aq/fe  ayew o suem [., es 1,usaop au  apew A great piei ce of art, whether it
A collage of photos from the event.
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Many of the photos in the book—nearly 350 in total—have never been seen before. Our team sourced photos from far and wide, digging deep into archive boxes, reaching out to theater productions, pulling from Oprah Winfrey’s archives, scouring online sources for obscure images, and of course editing and showcasing hundreds of stunning images from the new film.

A poster for the book.
(I1I THE l985 FILM TAKING IT TO THE SCREEN jourmey to the imagined and pastly re-arranged lives of For me the filming of my book was a my mother and father and grandparents before I was born (among other things; it was a re-created worldI hoped desperately my mother would live long enough to enter again through film.I used to amuse myselfon the set, watching Steoen work, and thinking of the gift he was preparing for a woman he had never seen. Alice Walker, The Same River Tivice,woman, people, education, man, election, family, festival, adult, portrait, book series, two, administration, candidate, music, business, presentation, healthcare, travel, leisure, child)


Purple Rising is a celebration of Black Joy, storytelling, and achievement, and it was essential that the cover art be a part of that story. We collaborated with design firm Morcos Key and commissioned artist Jamea Richmond-Edwards to create a stunning piece of fine art that embodies The Color Purple’s legacy across time and form.

Digital art selected for the #.
(PURPLE RISING CELEBRATING 40 YEARS OF THE MAGIC,POWER,AND ARTISTRY OF THE COLORPURPLE OFFICIAL THE BEHIND-THE- SCENESBOOK RON PICETO STAGE BACKAGAIN,no person, business, typography, bill, spherical, creativity, internet, art, people, artistic, fun, paper, illustration, motley, design, retro, child, inspiration, travel, festival)
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In the first week of publication, the book was featured as one of Oprah’s iconic “Favorite Things,” was the subject of a 12-page excerpt in O magazine, and was also excerpted on In the words of our client, Scott Sanders, “This book is EVERYTHING (and more) than I hoped it could or would be.”

A poster for the concert.