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Al Gore's Our Choice App

Winner of the Apple Design Award, and “one of the most elegant, fluid, impressive apps you’ve ever seen.” (New York Times)

Challenge

When digital storytelling began to take a firm hold of the publishing landscape, we approached former Vice President Al Gore with a big idea: change the way we read books by turning Gore’s Our Choice (which we also produced) into an industry-changing interactive app for the iPad and iPhone.

Solution

Working with a talented team of developers, we created an industry-changing interactive app that communicates Our Choice’s groundbreaking environmental message to an even wider audience.

STUNNING PHOTOGRAPHY

Our Choice includes more than 270 images by some of the world’s finest photographers and photojournalists. The photos reveal the sources of global warming, survey where our energy comes from, and show off how solutions to the climate crisis are coming into focus.

A man looks at a tablet device displaying a landscape with a river and a city. (Blow into the microphone to generate some wind. Batteries and other storage technologies wind energy for later use when the wind is not blowing. BLOW,touch, portable, electronics, machinery, internet, technology, screen, wireless, contemporary, appliance, spherical, pill, no person, connection, nature, business, achievement, travel, navigation, telephone)

AUDIO FROM AL GORE

Photos throughout the app feature original audio commentary by Al Gore, describing his own experiences and perspectives, conveying new information, and adding historical and social context to the images.

The world in your hands. (GORE DURCHOICE,spherical, ball-shaped, planet, touch, internet, universe, technology, map, ecology, screen, connection, sphere, electronics, nature, forthcoming, no person, hand, communication, portable, space)
The app is available on computer and mobile devices. (Passive Solar Home Spin the dial to learn how this house stays warm in winter and cool in sum coloredroo ects thesun

DOCUMENTARY FEATURES

Our Choice contains 35 short videos, including compelling introductions to the roots of the climate crisis, historical footage, and interviews with green pioneers such as food activist Michael Pollan and atmospheric scientist Charles Keeling. In addition, 15 original animations show how natural systems, energy technologies, and proposed solutions work.

The tablet is designed to be used as a mobile device. (Before the discovery in Germany in ca rce 19og of a workable method to create ins synthetic ammonia, farmers relied on TTIS the spreading of manure on fields and and the use of crop rotation techniques to pe- nodically replenish nitrogen in their soil tory in order to maintain its productivity. Af- w ter World War II, however, the reliance ints on synthetic nitrogen fertilizers grew So quickly when the German technology the large stockpiles of ammonium ni- trate left over from the manufacture of Michael PollanFood Miles munitions during the war. Cheap oil Controlled primarily by a handful of multinational from the Middle East, and the later de- corporations,the global food production business velopment of large reserves of natural with an emphasis on the business-has as its gas provided the enormous inputs of en- unwritten goals production of large quantities of food ergy and hydrogen that made possible at low direct inputs(most often subsidized) resulting in the manufacture of vast quantities of mous profits,which in turn results in greater synthetic nitrogen fertilizer. control of the global supply of food sources within As Michael Pollan skillfully describes these few companies. in The Omnivore

INTERACTIVE MAPS AND GRAPHICS

Zoom in and explore every image’s location on an interactive map. Fifteen interactive graphics—from a multilayered history of oil prices to a changeable demonstration of how a passive-solar home works to a windmill powered by your own breath—bring static information to life.

The app is available on computer and mobile devices. (Projected Solar Thermal Generation for2050,in Terrawatt-Hours 4 -,touch, screen, internet, spherical, portable, connection, technology, pill, wireless, electronics, appliance, telephone, display, invention, business, computer, facts, email, machinery, data)

APPLE DESIGN AWARD

The Our Choice app earned the prestigious Apple Design Award in 2011, and Time called it “one of the first truly multimedia e-books.”

Push Pop Press, the software company formed by Mike Matas and Kimon Tsinteris, the app’s developers, and Charles Melcher during the making of Our Choice, was acquired by Facebook in 2011.

Computer hardware business has released a new version of the operating system. (no person, square, art, graphic design, shape, abstract, reflection, design, dark, illustration, architecture, glass items, graphic, empty, perspective, geometry, conceptual, bright, simplicity, glazed)
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