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Facebook Paper

“This just in: Paper is the best Facebook app ever,” says The Verge.

Challenge

Facebook approached us to help them develop a new product called Facebook Paper—an iPhone app for people to explore and share themed content from within Facebook. They needed a team to bring both a strong editorial vision and execution strategy to their newest product.

Solution

We worked closely with the Facebook team to determine not only what the themed sections or channels should be, but also to develop and define the vision, content, focus, and name for each. In the end, we created eighteen themed sections, from headlines, business, and sports to entertainment, food, and design. The app received critical acclaim, with The Verge calling it “the best Facebook app ever.”

The app for computer and invention. (Customize Your Paper Done adlines Creators Visual delights and inspiration from desigr and artists around the world.,touch, telephone, portable, technology, connection, screen, internet, electronics, wireless, computer, business, machinery, appliance, no person, contemporary, indoors, pill, spherical, woman, convenience)

BUILDING A GLOBAL NEWSROOM

In order to populate the sections twenty-four hours a day, seven days a week with the most timely, interesting stories available, we built, managed, and edited the work of a team of curators working around the world. These topic experts, under our editorial direction, were responsible for culling the best articles, photographs, and videos from both established news sources and emerging voices within Facebook.

A smartphone displays the newspaper. (Wayne Robinson No matter what your faith it seems like this Pope is making people feel more optimistic about the Catholic Church

CRITICAL ACCLAIM

Paper won critical acclaim for its visually arresting, intuitive interface Both Apple and Fast Company named it one of the “Best Mobile Apps of 2014.”

A photo of a person taking a photo with their smartphone. (Keegan Rogers 8HRS vortex,telephone, technology, touch, screen, portrait, woman, people, man, adult, portable, indoors, computer, connection, internet, one, blur, electronics, pill, business, outdoors)
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